3 Irresistible Instagram Reel Call to Actions that Actually Work!

How many times have you scrolled through Instagram Reels and IF you even make it through the video before continuing to scroll, do you even read the caption?

I’ll tell you what, I read the caption when creators DO THIS in their videos:

Add a “call to action” using a text overlay within the video 🤯

Here are 3 Call to Actions (CTAs) you can add to your Reels to increase your engagement:

  1. Find out why in the caption (Or, Read more in the caption)

  2. Get the last tip in the comments

  3. Screenshot or save this video for later

These CTAs are typically placed at the end of your video when you are calling for your viewer to take action, based on the topic of your Reel. If you are using original audio or a voice over you can also say the CTA at the end of the video, in this case I would use closed captions or a text overlay to enforce your audio.

HeySarahEmily - Blog - Video - Instagram Reel Must have Call to Action (1).gif


These sweet little snippets on the video can jog your viewers brain and make them click to read your caption or your comments, driving more engagement for your Instagram Reels. Your viewer might have otherwise scrolled on through past those juicy tips in your caption!

So next time you’re creating an Instagram Reel try adding a call to action on the video for your audience to interact with your caption. Let me know by tagging @heysarahemily if you notice a difference in engagement!

 

Looking for more Call to Action Ideas?

It can get kind of boring to say “read the caption” or “link in bio”. If you want more creative ideas, I reviewed hundreds of Reels to collect my favorite call to actions. Inside this free download you will find…

🎉 20+ more “Call to Actions” you can use on your Instagram Reels

🎉 10 Bonus “Call to Actions” to increase your sales on Instagram Reels

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4-Step Process for Creating Instagram Reels

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How to Write a killer Instagram Caption